Fair & White So White! A complete range of brightening skincare products for today’s women So White! has been designed for today’s modern young women wanting to pamper and rejuvenate their skin. With its bright pink trendy packaging, So White! fulfills every woman’s wish. With a wide range of face and body skincare that holds a sweet and delectable scent, So White! delicately smoothes skins texture, enhancing skins radiance. All products target specific skincare concerns so all women are able to address and fulfill their skincare needs.