Description

Cleansing is where your skincare performance starts—or fails. The LightenUp Plus Brightening Shea Butter Face Wash is designed to go beyond basic cleansing by removing impurities while actively supporting hydration and radiance.

This formula combines gentle cleansing agents with nourishing shea butter to effectively cleanse the skin without stripping its natural moisture. It helps eliminate buildup from oil, dirt, and environmental stressors while promoting a softer, smoother, and more even-looking complexion.

Think of this as your daily baseline optimizer—clean skin that’s prepped to absorb treatments better and perform consistently across your routine.

Skin Concern

• Dull or uneven skin tone

• Dryness after cleansing

• Daily buildup (oil, dirt, pollution)

• Lack of radiance

Skin Type

Suitable for all skin types, especially normal to dry and dull skin.

How It Works

This face wash uses a gentle cleansing system paired with conditioning ingredients to clean and nourish simultaneously.

Cleansing agents remove impurities and excess oil without disrupting the skin barrier.

Shea Butter helps replenish moisture during cleansing, preventing dryness and tightness.

The result: skin feels clean, soft, and balanced—never stripped.

Key Highlights

• Gently cleanses without over-drying

• Helps improve skin brightness and clarity

• Nourishes with shea butter for lasting softness

• Supports a smoother, more even-looking complexion

• Ideal for daily use

Key Ingredients

Shea Butter (Butyrospermum Parkii)

Deeply nourishes and helps maintain skin hydration and softness.

Gentle Cleansing Agents

Remove impurities while preserving the skin’s natural moisture barrier.

Conditioning Agents

Support skin comfort and smoothness after cleansing.

Directions

Apply to damp face and gently massage into a lather, avoiding the eye area. Rinse thoroughly with water.

Use morning and evening as part of your daily skincare routine. Follow with serum, moisturizer, and SPF during the day to maintain results.