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LightenUp

The Story Behind LightenUp

Two familiar words can change the mood of a moment: lighten up. There is a smile in the expression, an invitation to cheer up and let a little brightness into the day. That warmth was part of what the founder wanted the LightenUp name to carry.

He also chose it for its association with skincare, giving the name a subtle double meaning. The two ideas sit together: the upbeat spirit of “lighten up, cheer up” and the world of personal care. He wanted a name with a little playfulness, something that could speak to skincare while leaving room for a smile.

That is the spirit behind LightenUp. The name tells the story of an idea; each product has its own ingredients and intended cosmetic uses. It is not an instruction to change your natural skin color.

Explore the LightenUp skincare collection and choose products for your own care routine. Check each product’s current label for ingredients, directions and warnings.

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LightenUp Plus Brightening Body Lotion 400ml / 14.2 fl oz - Mitchell Brands
LightenUp Plus Brightening Body Lotion - Mitchell Brands
$33.50 - $33.50
$33.50
$33.50 - $33.50
$33.50

LightenUp Plus Brightening Body Lotion

400ml / 13.5 oz

In stock

LightenUp Plus Brightening Body Lotion helps moisturize dry skin, leaving it feeling soft and smooth.Key Highlights Moisturizing body lotion For ev...

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$33.50 - $33.50
$33.50
$33.50 - $33.50
$33.50
LightenUp Anti-Aging Brightening Serum - 30ml / 1 Fl Oz - Mitchell Brands
LightenUp Anti-Aging Brightening Serum - Mitchell Brands
$0.00 - $0.00
$0.00
$34.99
$34.99 - $34.99
$34.99

LightenUp Anti-Aging Brightening Serum

30ml / 1 fl oz

in stock

This LightenUp Anti-Aging Brightening Serum is formulated to promote a clearer, brighter even skin tone. Rich with Argan Oil and Shea Butter, this ...

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$0.00 - $0.00
$0.00
$34.99
$34.99 - $34.99
$34.99
LightenUp Plus Clarifying Gel Tube With Alpha Arbutin 30g / 1 oz - Mitchell Brands
LightenUp Plus Clarifying Gel With Alpha Arbutin 30g - Mitchell Brands
$0.00 - $0.00
$0.00
$12.99
$12.99 - $12.99
$12.99

LightenUp Plus Clarifying Gel With Alpha Arbutin 30g

30g / 1 oz

in stock

The LightenUp PLUS Clarifying Gel Tube is a light-textured clarifying gel. This LightenUp PLUS Clarifying Gel Tube improves skin clarity with b...

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$0.00 - $0.00
$0.00
$12.99
$12.99 - $12.99
$12.99
LightenUp Plus Active Brightening Cream 100ml / 3.4 fl oz - Mitchell Brands
LightenUp Plus Active Brightening Cream 100ml - Mitchell Brands
$26.99 - $26.99
$26.99
$26.99 - $26.99
$26.99

LightenUp Plus Active Brightening Cream 100ml

100 ml / 3.38 oz

in stock

LightenUp Plus Active Brightening Cream is a moisturizing cream for your body-care routine.Skin TypeNormal and dry skin.How It WorksThis cream help...

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$26.99 - $26.99
$26.99
$26.99 - $26.99
$26.99
LightenUp Anti-Aging Active Brightening Cream - Mitchell Brands
Omic LightenUp Anti-Aging Lightening Cream - 100ml LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$35.99 - $35.99
$35.99
$37.99
$37.99 - $37.99
$37.99

LightenUp Anti-Aging Active Brightening Cream

100ml / 3.4 fl oz

in stock

The LightenUp Anti-Aging Brightening Cream is a moisturizing cream Shea butter helps condition and soften dry skin. This LightenUp Anti-Aging Brig...

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$35.99 - $35.99
$35.99
$37.99
$37.99 - $37.99
$37.99
Omic LightenUp Anti-Aging Lightening Body Lotion - 400ml LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic LightenUp Anti-Aging Lightening Body Lotion - 400ml LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Save 14% Save %
$45.00
$45.00 - $45.00
$45.00
$38.50
$38.50 - $38.50
$38.50

LightenUp Anti-Aging Brightening Body Lotion

400ml / 13.5 fl oz

in stock

LightenUp Anti-Aging Brightening Body Lotion is a nourishing formula designed to help visibly fade dark spots, improve the appearance of hyp...

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$45.00
$45.00 - $45.00
$45.00
$38.50
$38.50 - $38.50
$38.50
Save 14% Save %
Omic LightenUp Anti-Aging Clarifying Gel - 30g / 1 Oz LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic LightenUp Anti-Aging Clarifying Gel - 30g / 1 Oz LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Save 35% Save %
$17.00
$17.00 - $17.00
$17.00
$10.99
$10.99 - $10.99
$10.99

LightenUp Anti-Aging Clarifying Gel 30g

30g / 1 fl oz

in stock

This LightenUp Anti-Aging Clarifying Gel is a light-textured gel that helps to enhance skin clarity with anti-oxidant brightening properties of Arg...

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$17.00
$17.00 - $17.00
$17.00
$10.99
$10.99 - $10.99
$10.99
Save 35% Save %
Omic LightenUp PLUS Exfoliating Soap - 200g LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic LightenUp PLUS Exfoliating Soap - 200g LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Save 56% Save %
$25.00
$25.00 - $25.00
$25.00
$10.99
$10.99 - $10.99
$10.99

LightenUp Plus Shea Butter Exfoliating Soap 200g

200g / 7.1 fl oz

in stock

This LightenUp PLUS Exfoliating Soap is infused with the brightening properties of Apricot, instantly promoting the appearance of brighter, youthfu...

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$25.00
$25.00 - $25.00
$25.00
$10.99
$10.99 - $10.99
$10.99
Save 56% Save %
Omic LightenUp PLUS Natural Papaya Bathing Bar with Shea Butter LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic LightenUp PLUS Natural Papaya Bathing Bar with Shea Butter LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$0.00 - $0.00
$0.00
$6.99
$6.99 - $6.99
$6.99

LightenUp Plus Papaya Bathing Bar With Shea Butter 80g

in stock

  Description  The LightenUp PLUS Natural Papaya Bathing Bar with Shea Butter is an enriched bathing bar soap. Skin Concern Dead Skin Used on  Bod...

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$0.00 - $0.00
$0.00
$6.99
$6.99 - $6.99
$6.99
Omic LightenUp PLUS Exfoliating Papaya Body Wash with Shea Butter - 1000ml / 33.81 Oz LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic LightenUp PLUS Exfoliating Papaya Body Wash with Shea Butter - 1000ml / 33.81 Oz LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$22.99 - $22.99
$22.99
$22.99 - $22.99
$22.99

LightenUp PLUS Exfoliating Papaya Body Wash w Shea Butter 1000ml

in stock

  Description  The LightenUp Exfoliating Papaya Body Wash with Shea Butter is a nourishing body wash for soft, smooth skin. Skin Concern Rough Bum...

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$22.99 - $22.99
$22.99
$22.99 - $22.99
$22.99
Lighten Up Anti-Aging Cleansing Bar 200g LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Lighten Up Anti-Aging Cleansing Bar 200g LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$15.00 - $15.00
$15.00
$19.99
$19.99 - $19.99
$19.99

LightenUp Anti-Aging Cleansing Bar Soap 200g

in stock

  Description  Lighten Up Anti-Aging Cleansing Bar is rich in high concentrations of vitamins and powerful moisturizing anti-oxidants of Argan Oil ...

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$15.00 - $15.00
$15.00
$19.99
$19.99 - $19.99
$19.99
Omic LightenUp PLUS Lightening Gel - 30ml LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic LightenUp PLUS Lightening Gel - 30ml LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Save 20% Save %
$30.00
$30.00 - $30.00
$30.00
$23.99
$23.99 - $23.99
$23.99

LightenUp Plus Brightening Gel Pump With Alpha Arbutin 30ml

in stock

  Description  The LightenUp Plus Brightening Gel is a freshly scented gel. Skin Concern Brown PatchesDull-looking SkinAging SignsUneven Skin Text...

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$30.00
$30.00 - $30.00
$30.00
$23.99
$23.99 - $23.99
$23.99
Save 20% Save %
Omic LightenUp Anti-Aging Sunscreen SPF 50 LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic LightenUp Anti-Aging Sunscreen SPF 50 LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$23.99 - $23.99
$23.99
$39.99
$39.99 - $39.99
$39.99

LightenUp Anti-Aging SPF 50 Sunscreen Lotion 90ml

in stock

  Description  The LightenUp Anti-Aging Sunscreen SPF 50 is an ultra-light lotion. Skin Concern Aging SignsWrinklesSagging SkinSun Damage Used on  ...

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$23.99 - $23.99
$23.99
$39.99
$39.99 - $39.99
$39.99
Omic Lighten Up Anti-Aging Shower Gel - 1000ml LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic Lighten Up Anti-Aging Shower Gel - 1000ml LightenUp - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$15.99 - $15.99
$15.99
$29.99
$29.99 - $29.99
$29.99

LightenUp Anti-Aging Shea Butter Body Wash With Argan Oil

in stock

The LightenUp Anti-Aging Shea Butter Body Wash with Argan Oil is an anti-aging body wash. Shea butter helps condition and soften dry skin. Coconut ...

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$15.99 - $15.99
$15.99
$29.99
$29.99 - $29.99
$29.99
Lightenup Honey Cream 100ml Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$0.00 - $0.00
$0.00
$30.99
$30.99 - $30.99
$30.99

LightenUp Honey Lightening Face Cream 100ml

in stock

  Description LightenUp Honey Cream is a nourishing and hydrating skin treatment enriched with the goodness of honey. It's designed to give your sk...

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$0.00 - $0.00
$0.00
$30.99
$30.99 - $30.99
$30.99
Omic Lightenup Lactic Acid Shea Butter Shower Gel - 1000ml Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
LightenUp Milk Protein Shea Butter Shower Gel 1000ml Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$16.99 - $16.99
$16.99
$19.99
$19.99 - $19.99
$19.99

Lightenup Milk Protein Lactic Acid Shea Butter Shower Gel - 1000ml

in stock

  Description Indulge in the luxurious experience of Lightenup Milk Protein Lactic Acid Shea Butter Shower Gel. This invigorating shower gel is spe...

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$16.99 - $16.99
$16.99
$19.99
$19.99 - $19.99
$19.99
Omic LightenUp Girl! Intense Perfection Lightening Lotion - 400ml / 13.5 Oz Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic LightenUp Girl! Intense Perfection Lightening Lotion - 400ml / 13.5 Oz Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$0.00 - $0.00
$0.00
$42.99
$42.99 - $42.99
$42.99

LightenUp Girl Intense Perfection Brightening Body Lotion 400ml / 13.5 fl oz

in stock

  Description  The LightenUp Girl Intense Perfection Brightening Body Lotion is formulated for female skin. Skin Concern Dark SpotsUneven Skin Ton...

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$0.00 - $0.00
$0.00
$42.99
$42.99 - $42.99
$42.99
Omic Lightenup Lactic Acid Active Lightening Lotion - 400ml / 13.5 Oz Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic Lightenup Lactic Acid Active Lightening Lotion - 400ml / 13.5 Oz Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Save 12% Save %
$34.00
$34.00 - $34.00
$34.00
$29.99
$29.99 - $29.99
$29.99

LightenUp Milk Protein Active Brightening Body Lotion 400ml / 13.5 fl oz

in stock

  Description Experience the power of LightenUp Milk Protein Active Brightening Body Lotion, a high-performance skincare product designed to addres...

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$34.00
$34.00 - $34.00
$34.00
$29.99
$29.99 - $29.99
$29.99
Save 12% Save %
LightenUp Lightening Exfoliating Papaya Body Wash with Shea Butter 1000ml Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
LightenUp Lightening Exfoliating Papaya Body Wash with Shea Butter 1000ml Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$18.99 - $18.99
$18.99
$22.99
$22.99 - $22.99
$22.99

LightenUp PLUS Lightening Exfoliating Papaya Body Wash w Shea 1000ml

in stock

Description  Reawaken your senses and boost skin’s energy with Lighten Up’s exfoliating and nourishing Shea Butter Body Wash. Revitalizing Papa...

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$18.99 - $18.99
$18.99
$22.99
$22.99 - $22.99
$22.99
Omic LightenUp Girl! Intense Perfection Lightening Gel - 30g / 1 Oz Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic LightenUp Girl! Intense Perfection Lightening Gel - 30g / 1 Oz Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$0.00 - $0.00
$0.00
$12.99
$12.99 - $12.99
$12.99

LightenUp Girl Intense Perfection Clarifying Gel 30g / 1 fl oz

in stock

  Description  The LightenUp Girl Intense Perfection Clarifying Gel is formulated in a light creamy texture. Skin Concern Dark SpotsAging Signs Use...

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$0.00 - $0.00
$0.00
$12.99
$12.99 - $12.99
$12.99
LightenUp Anti-Aging Kit - Mitchell Brands
LightenUp Anti-Aging Kit Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$0.00 - $0.00
$0.00
$38.25
$38.25 - $38.25
$38.25

LightenUp Anti-Aging Kit

in stock

   Description  LightenUp Anti-Aging Lotion 400ml Transforms dull dry skin into beautiful even tone skin with rich nutrients of moisturizing Shea...

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$0.00 - $0.00
$0.00
$38.25
$38.25 - $38.25
$38.25
LightenUp Plus Brightening Body Oil 125ml - Mitchell Brands
Lighten Up Brightening Body Oil 125ml Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$22.99 - $22.99
$22.99
$22.99 - $22.99
$22.99

LightenUp Plus Vitamin E Brightening Body Oil 125ml

in stock

Description  Deliciously scented body oil restores on even skin tone as it promotes instant radiance, softness, and shimmer to dull lifeless skin....

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$22.99 - $22.99
$22.99
$22.99 - $22.99
$22.99
Omic LightenUp Girl! Exfoliating Shower Gel - 1000ml / 33.81 Oz Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic LightenUp Girl! Exfoliating Shower Gel - 1000ml / 33.81 Oz Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$16.99 - $16.99
$16.99
$19.99
$19.99 - $19.99
$19.99

LightenUp Girl! Brightening Body Wash with Shea Butter - 1000ml / 33.81 Oz

in stock

  Description LightenUp Girl! Body Wash with Shea Butter is a body wash. Skin Concern Rough BumpsDry Patches Used on  FaceBody Skin Type  All Skin ...

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$16.99 - $16.99
$16.99
$19.99
$19.99 - $19.99
$19.99
Omic LightenUp Girl! Intense Perfection Lightening Serum - 30ml / 1 Fl Oz Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
Omic LightenUp Girl! Intense Perfection Lightening Serum - 30ml / 1 Fl Oz Mitchell Brands - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$0.00 - $0.00
$0.00
$29.99
$29.99 - $29.99
$29.99

LightenUp Girl Intense Perfection Brightening Serum 30ml / 1 fl oz

in stock

Description  The LightenUp Girl Intense Perfection Brightening Serum is formulated for female skin. Skin Concern Dark spotsUneven Skin Tone Used o...

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$0.00 - $0.00
$0.00
$29.99
$29.99 - $29.99
$29.99

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