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LightenUp

The Story Behind LightenUp

Two familiar words can change the mood of a moment: lighten up. There is a smile in the expression, an invitation to cheer up and let a little brightness into the day. That warmth was part of what the founder wanted the LightenUp name to carry.

He also chose it for its association with skincare, giving the name a subtle double meaning. The two ideas sit together: the upbeat spirit of “lighten up, cheer up” and the world of personal care. He wanted a name with a little playfulness, something that could speak to skincare while leaving room for a smile.

That is the spirit behind LightenUp. The name tells the story of an idea; each product has its own ingredients and intended cosmetic uses. It is not an instruction to change your natural skin color.

Explore the LightenUp skincare collection and choose products for your own care routine. Check each product’s current label for ingredients, directions and warnings.

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LightenUp Aloe Vera + Coconut Foaming Wash 150ml Mitchell Group USA, LLC - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
LightenUp Aloe Vera + Coconut Foaming Wash 150ml Mitchell Group USA, LLC - Mitchell Brands - Skin Lightening, Skin Brightening, Fade Dark Spots, Shea Butter, Hair Growth Products
$0.00 - $0.00
$0.00
$19.99
$19.99 - $19.99
$19.99

LightenUp Plus Aloe Vera Coconut Foaming Wash 150ml

in stock

   Description  Our gentle, yet powerful LightenUp Aloe Vera + Coconut Foaming Wash combines the refreshing and nourishing properties of Aloe Ver...

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$0.00 - $0.00
$0.00
$19.99
$19.99 - $19.99
$19.99
Lighten Up Flawless De-Tanning Gel 30g - Mitchell Brands
Lighten Up Flawless De-Tanning Gel 30g - Mitchell Brands
$0.00 - $0.00
$0.00
$29.99
$29.99 - $29.99
$29.99

Lighten Up Flawless De-Tanning Gel 30g

in stock

Description  Care for dull-looking, uneven skin tone with Mitchell USA Flaw-Less LightenUp™️ Xpress Overnight De-tanning Gel. This powerful night t...

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$0.00 - $0.00
$0.00
$29.99
$29.99 - $29.99
$29.99
LightenUp Cocoa Butter Lotion 500 ml - Mitchell Brands
$0.00 - $0.00
$0.00
$21.99
$21.99 - $21.99
$21.99

LightenUp Cocoa Butter Lotion 500 ml

in stock

Use Code COCOA for 15% OFF Natural and unrefined, our creamy whipped Cocoa + Shea Butter is rich in fatty acids, vitamins, and anti-aging benefits....

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$0.00 - $0.00
$0.00
$21.99
$21.99 - $21.99
$21.99
LightenUP GOLD Anti-Aging shower gel 1000ml - Mitchell Brands
LightenUP GOLD Anti-Aging shower gel 1000ml - Mitchell Brands
$15.99 - $15.99
$15.99
$29.99
$29.99 - $29.99
$29.99

LightenUp Anti-Aging Shea Butter Body Wash w Argan Oil 1000 ml

in stock

Description  The LightenUp Anti-Aging Shea Butter Body Wash with Argan Oil transforms your shower into a nourishing skincare ritual designed to ...

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$15.99 - $15.99
$15.99
$29.99
$29.99 - $29.99
$29.99
LightenUp Anti-Aging SPF 50 Sunscreen Lotion 400ml - Mitchell Brands
LightenUp Anti-Aging SPF 50 Sunscreen Lotion 400ml - Mitchell Brands
$0.00 - $0.00
$0.00
$54.99
$54.99 - $54.99
$54.99

LightenUp Anti-Aging SPF 50 Sunscreen Lotion 400ml

Only 5 left!

Description  The LightenUp Anti-Aging Sunscreen SPF 50 is an ultra-light lotion. Skin Concern Aging SignsWrinklesSagging SkinSun Damage Used on  Fa...

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$0.00 - $0.00
$0.00
$54.99
$54.99 - $54.99
$54.99
Radiant Duo: LightenUp Cleanser + Glow Tone Toner - Mitchell Brands
Radiant Duo: LightenUp Cleanser + Glow Tone Toner - Mitchell Brands
$15.99 - $15.99
$15.99
$15.99 - $15.99
$15.99

Radiant Duo: LightenUp Cleanser + Glow Tone Toner

in stock

Introducing our Radiant Duo: LightenUp Cleanser + Glow Tone Toner, a transformative skincare combination that cleanses, revitalizes, and pr...

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$15.99 - $15.99
$15.99
$15.99 - $15.99
$15.99
LightenUp Honey Shower Gel 960 ml - Mitchell Brands
LightenUP Honey Shower Gel – 1000ml - Mitchell Brands
Save 20% Save %
$29.99
$29.99 - $29.99
$29.99
$23.99
$23.99 - $23.99
$23.99

LightenUp Honey Shower Gel 960 ml

in stock

Description A rich, deeply hydrating body wash that cleanses without stripping, then leaves skin feeling softer, calmer and more luminous. The form...

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$29.99
$29.99 - $29.99
$29.99
$23.99
$23.99 - $23.99
$23.99
Save 20% Save %
LightenUp Plus Dark Spot Correcting Kit - Mitchell Brands
LightenUp Plus Dark Spot Correcting Kit - Mitchell Brands
$0.00 - $0.00
$0.00
$37.99
$37.99 - $37.99
$37.99

LightenUp Plus Dark Spot Correcting Kit

in stock

Your Simple 2-Step Routine to Visibly Fade Dark Spots & Reveal Brighter, More Even-Looking Skin 💛 Looking in the mirror and wishing those stub...

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$0.00 - $0.00
$0.00
$37.99
$37.99 - $37.99
$37.99
LightenUp Girl Complete Body Brightening Routine Kit - Mitchell Brands
$0.00 - $0.00
$0.00
$64.99
$64.99 - $64.99
$64.99

LightenUp Girl Complete Body Brightening Routine Kit

in stock

Achieve smoother, brighter, and more even-looking skin with the LightenUp Girl Complete Body Brightening Routine Kit—a complete daily body care rou...

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$0.00 - $0.00
$0.00
$64.99
$64.99 - $64.99
$64.99
LightenUp Anti-Aging Brightening Cream (Tube) 50ml product infographic.
LightenUp Anti-Aging Brightening Cream (Tube) 50ml - Mitchell Brands
$0.00 - $0.00
$0.00
$29.99
$29.99 - $29.99
$29.99

LightenUp Anti-Aging Brightening Cream (Tube) 50ml

1.7 fl. oz / 50ml

in stock

Reveal smoother, firmer, more radiant-looking skin with this nourishing anti-aging cream. Powered by antioxidant Vitamins C & E, Argan Oil, and...

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$0.00 - $0.00
$0.00
$29.99
$29.99 - $29.99
$29.99
Head 2 Toe Bundle - Mitchell Brands
LightenUp Dew Goddess Bundle - Mitchell Brands
Sold out
$289.00
$289.00 - $289.00
$289.00
$241.68
$241.68 - $241.68
$241.68

LightenUp Dew Goddess Bundle

Out of stock

Dry skin, dull tone, uneven texture, or early signs of aging?The LightenUp Dew Goddess Bundle is your complete face + body care ritual, curated to ...

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$289.00
$289.00 - $289.00
$289.00
$241.68
$241.68 - $241.68
$241.68
Sold out
LightenUp Girl Exfoliating Shower Gel 1000ml - Mitchell Brands
LightenUp Girl Exfoliating Shower Gel 1000ml - Mitchell Brands
$0.00 - $0.00
$0.00
$19.99
$19.99 - $19.99
$19.99

LightenUp Girl! Exfoliating Shower Gel 1000 ml

in stock

Description  LightenUp Girl! Body Wash with Shea Butter. This luxurious body wash is enriched with shea butter and hydrating nutrients designed to ...

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$0.00 - $0.00
$0.00
$19.99
$19.99 - $19.99
$19.99
LightenUp Retinol Clear Skin Holiday Kit - Mitchell Brands
LightenUp Retinol Clear Skin Bundle - Mitchell Brands
Sold out
$106.50
$106.50 - $106.50
$106.50
$88.80
$88.80 - $88.80
$88.80

LightenUp Retinol Clear Skin Bundle

Out of stock

Description  The perfect skincare trio to nourish, protect, and glow all season long. Treat yourself — or someone you love — to radiant skin this h...

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$106.50
$106.50 - $106.50
$106.50
$88.80
$88.80 - $88.80
$88.80
Sold out
LightenUp Back to School Bundle - Mitchell Brands
LightenUp Back to School Bundle - Mitchell Brands
Sold out
$105.00
$105.00 - $105.00
$105.00
$84.00
$84.00 - $84.00
$84.00

LightenUp Back to School Bundle

Out of stock

☀️ STEP 1 PROTECT LightenUp SPF 50 Sunscreen Daily UVA/UVB protection helps prevent sun damage while keeping skin looking even and youthful. ✓ SPF...

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$105.00
$105.00 - $105.00
$105.00
$84.00
$84.00 - $84.00
$84.00
Sold out

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